OBI Creative, Ad Agency
OBICreative.com Rebrand Redesign
Developer / Co-Designer
OBI Creative underwent an award-winning rebranding in 2014 and OBICreative.com was overhauled accordingly.
I collaborated with OBI’s creative team to offer design input on user interaction and functionality. Before beginning development on the new design and layout I migrated the existing site to Flywheel hosting, refactored styles and removed scripts from the <head> to optimize speed and overall performance.
The front-end facelift introduced enhanced responsive behavior and mobile user experience and helped highlight the quality and caliber of OBI’s branding and art direction.