Ingrid Michaelson

BACKGROUND

Ingrid’s team needed a single-page website offering fans limited edition merchandise.

The page consisted of a buy button and purchase flow through Topspin Media’s e-commerce platform as well as an “email for media” widget (i.e. enter your email and download a song for free). The purchase and download options were not co-dependent so as to offer opportunities for direct-to-fan sales, fan email acquisition or both.