Director Joel Allen Shroeder and Gravitas Ventures


Deluxe Bundles Pre-Order Page


Developer / Campaign Producer [for Topspin Media]


HTML5 / CSS3 / PHP / Bootstrap / Photoshop / Trac


In anticipation of the documentary film’s release, Topspin worked with Shroeder and Gravitas to develop a concept and campaign scope for a site featuring pre-order options for deluxe merchandise bundles, the film distributed digitally through and a free download of bonus content in exchange for a fan’s email.

I helped produce the campaign, project managed initial development with a remote team based in Romania, redeveloped and refactored the site’s code due to functionality needs changing under time constraints, and edited multiple versions of the merchandise bundle assets.

Elements of Topspin’s sales and marketing platform integrated into the development of the final site included fan acquisition tools, 20+ purchase flows/options, tracked social shares and integration with’s own platform.